Learn to build.
Learn to advertise.
Learn to scale.

A private community for Shopify, creatives, TikTok Ads, Meta Ads, testing and metrics, with direct support when you need help with your store or campaigns.

Not ready to buy? Join the community and ask us anything first.

ShopifyStore setup & conversion
TikTok AdsTesting & optimization
Meta AdsCampaigns & scaling
MentorshipTickets, chat & calls

The things you actually
need to know.

Structured education across the store side, the traffic side, and how to read what your campaigns are telling you. It removes the guesswork, it doesn't guarantee results.

Six core areas · taught inside the Masterclass
01

Shopify

Store setup, offers, product pages and the conversion details that decide whether your traffic turns into orders.

Store foundationOffersConversion
02

Creative strategy

Hooks, angles, formats and competitor research, how to decide what to actually put in front of people.

HooksAnglesResearch
03

TikTok Ads

Campaign setup, budgets, and reading CPM, CTR, CPC and CPA to know when to cut or keep spending.

SetupBudgetsSignals
04

Meta Ads

Campaign structure, testing and how the process changes from TikTok once something starts working.

StructureTestingScaling
05

Testing & metrics

How to structure a test, how much to spend before judging it, and what every number is really telling you.

MethodSpendReading data
06

Scaling

What to change when a creative fatigues, and how to scale spend without breaking what works.

FatigueScaleStability

Structured education, not scattered advice.

Everything lives in one private Discord: the curriculum, the resources, the mentorship and the community, organized, searchable, and there when you need it.

Curriculum

Shopify, creatives, TikTok Ads, Meta Ads, testing and scaling, walked through step by step, not dropped as random tips.

Resources & templates

The templates, checklists and call recordings we actually use, kept in one place you can come back to.

Mentorship

Ask questions, get creative and campaign feedback, and open a private ticket when it's specific to your store.

Community

A room full of people running stores and ads, see what's working, compare notes, and stay accountable.

Help when the answer isn't obvious.

Three ways to get unstuck, and you can use all of them before you buy, to ask whether the program fits what you're trying to do.

01

Ask

Post in the mentorship channels with your screenshots, context and metrics, good for campaign questions and creative feedback.

02

Ticket

Open a private ticket when it's specific to your store, account or situation and you'd rather keep it between us.

03

Call

When an issue needs a closer look, ask about going through it together on a call. Arranged when appropriate, not on-demand.

The software we build, in your corner.

Shopify Scale isn't just education. Members get access to the same tools we use to find demand and run ads. Built in-house.

Separate · unlock for members

VersaLyze

Our ad-automation platform, it connects to the TikTok Ads API to launch, test, scale and manage creatives and campaigns. It can be purchased separately, and qualifying Shopify Scale members may unlock access under current requirements.

Included with membership

LeadHarbour

Built by us, LeadHarbour searches the internet for people actively asking for products like yours, so you can reach those buyers and turn real demand into sales. Included with your Shopify Scale membership.

VersaLyze and LeadHarbour are independent tools operated by VersaLyze LLC. They use the TikTok Ads API and public web data respectively, and are not affiliated with, sponsored by, or endorsed by TikTok, Shopify or Meta. Ask us in a ticket for current VersaLyze eligibility.

One membership. Two ways to join.

The same access either way, the full curriculum, resources, mentorship, tickets, call access and LeadHarbour, all inside Discord. Results depend on your product, budget, market and execution; the program does not guarantee revenue or profit.

Lifetime · best value
$800one-time · lifetime access

Pay once, keep your access for good. The stronger long-term value: it pays for itself in a few months versus monthly.

  • Private Discord member access
  • Shopify, TikTok Ads & Meta Ads curriculum
  • Creative strategy & testing material
  • Resources, templates & call recordings
  • Private mentorship, tickets & questions
  • LeadHarbour access included
Join the Masterclass
Monthly · lower commitment
$299/ month

Prefer to start smaller? Join month to month instead. Billed through Whop.

  • Private Discord member access
  • Shopify, TikTok Ads & Meta Ads curriculum
  • Creative strategy & testing material
  • Resources, templates & call recordings
  • Private mentorship, tickets & questions
  • LeadHarbour access included
Ask about monthly

Monthly checkout is arranged on request for now, open a ticket in Discord and we'll send the link.

Not ready yet? Join Discord Free →

Join the Discord free, before you spend a dollar.

The free community is genuinely useful on its own. Membership unlocks the full curriculum, mentorship and tools, but you're welcome here first.

A real ecommerce communityRooms full of people building Shopify stores and running paid ads, not a ghost town.
Paid ads discussionTikTok and Meta campaigns, creatives and metrics talked through in the open.
Ask questionsGet eyes on your store or campaign, and learn from what others are testing.
See it before you payLook around, feel the room, and open a ticket to ask us about the program first.

The free community doesn't include the paid curriculum, that's part of the Masterclass.

The Shopify Scale Brief

Short, occasional notes on paid ads, creatives, Shopify and what we're testing and learning. No spam, unsubscribe anytime.

Prefer real-time? Join the Discord instead.

Before you join.

What is Shopify Scale?

A private e-commerce mentorship and community for building Shopify stores, making ad creatives, running TikTok and Meta traffic, and learning how to test and scale. The paid program is called the Masterclass.

What's included in membership?

Private Discord access, the Shopify / TikTok Ads / Meta Ads curriculum, creative and testing material, resources, templates and call recordings, private mentorship through chat and tickets, and LeadHarbour access. Calls happen when appropriate or arranged.

Is this good for beginners?

Yes. The curriculum covers the foundations as well as testing and scaling. The main requirement is that you actually implement what you learn and are willing to test.

Can I ask questions before buying?

Yes, that's the point of the free Discord. Join discord.gg/scaling, look around, and open a ticket to ask whether the program fits before you pay.

How does the mentorship work?

Ask in the mentorship channels, open a private ticket for anything store-specific, and ask about a call when something needs a closer look. We don't promise unlimited or on-demand calls.

Does it cover both TikTok and Meta?

Yes. Shopify is the store side; a large part of the program is paid traffic and creative testing across TikTok and Meta, which carries over between platforms.

What is LeadHarbour and VersaLyze?

LeadHarbour is our tool that finds people across the web asking for products like yours, it's included with membership. VersaLyze is our TikTok Ads API automation platform; it can be purchased separately, and qualifying members may unlock access under current requirements. Ask us in a ticket for current eligibility.

Lifetime or monthly, which should I pick?

The $800 lifetime payment is the stronger long-term value: it pays for itself in a few months compared with monthly, and you keep access for good. The $299/month plan is the lower-commitment way to start. Both give the same access.

What happens if I stop paying monthly?

Monthly access is billed through Whop. Access continues while the plan is active; whether and when access ends after a monthly plan lapses is governed by your billing status and the settings in Whop.

Does it guarantee sales or profit?

No. E-commerce and paid advertising involve real financial risk. Results vary based on product, budget, creative quality, market, skill and execution.

What's the refund policy?

Purchases are generally final, with limited exceptions (duplicate or incorrect billing, a material failure on our end to provide access, or anything required by law). See the Refund Policy.

Who runs Shopify Scale?

It's run by Duper and Ray, and operated by VersaLyze LLC (Austin, Texas).